Target Demographics

• Demographics - Age, Gender, Race - They all have their own role in the way everything works and you have to choose one unless you want to be challenged. It's generally easier to cater to one section of the world.
• Geographics - All about location and where people live and if you want your product to be present in certain areas.
• Psychographics - Based on people's beliefs and what their values are and what they appreciate. This will help to sell a lot of products.
• Behavioral - The way people act or how they see things.